Branding

Branding only happens twice

Before Launch

More commonly pursued with experienced founders and professionally-led teams. Branding before launch can feel like a splurge for first-time founders; and most choose to 'Jerry rig' something to open for business. Finances can be tricky in the early days, but it couldn't hurt to find out what others know to be true.

Before Expansion

Your set of brand guidelines got you this far. But your operations have changed, and your clients have grown. You no longer feel represented by the image you carry, and you're ready to 'let it go'. Your company is likely going through multiple changes, none simply cosmetic. Or maybe you're just itching for a change.

Take 4 simple steps. Make 1 great brand.

Step 1 of 4

Discovery

2 to 4 weeks

Step 2 of 4

Iteration

1 to 3 weeks

Step 3 of 4

Production

2 to 8 weeks

Completion

Handover

1 to 3 days

Frequently Asked Questions

Are there any hidden costs for branding?

None, all collaterals and components are included, and will be thoroughly discussed and agreed upon before commencement of work. Addition or removal of such items may occur during the discovery meetings, and will be clearly reflected on an updated quote.

I'm short on time. Can you do a rush job under 2 weeks?

Although not recommended, it is possible. To adhere to minimum quality control, we will compress discovery sessions to begin the project. If absolutely necessary, please avail yourself to facilitate this process.

I have no prior experience in design. How do I verify the outcome?

When it comes to creating a visual identity, the right designer should be able to recommend and reproduce your perspective through a clear process. We will not guarantee any result before going through this process. However, brand designing is a calculated process, and every decision will be explained in layman's terms, without creative jargon, to avoid confusion and misrepresentation to each client.

How much do you charge per project?

A typical rebranding package ranges between S$4,000 to S$15,000, and new projects can start from as low as S$2,000. Fees are determined based on the overall approximated complexity, number of collateral deliverables, and projected timeline. Each project begins with a set deposit between 20% to 50% befitting the project.

Do I have to build my website with you?

No, you do not have to commit to a web design & development package with us. However, it's very common for clients to package both services together, and have a website as an additional collateral. The brand guideline produced by Ameteur can be handed to a web developer to be produced elsewhere.